THE USE OF ANALYTICAL HIERARCHY PROCESS IN PRIORITY DETERMINATION FISHERIES EXTENSION IN CITIES: AQUACULTURE BUSINESS MANAGEMENT

Abstract

Counseling activities of fish farming is one factor that is considered important to apply well in Bogor as one urban area in the country. The purpose of this study are: (1) determine the material / information to be submitted for fishery counseling to overcome the problems and aspects of the latest in marine farming enterprises in urban areas; (2) determine the priority of the material / information dissemination fisheries; (3) determine alternative choice as fisheries extension strategy that is effective in the management of fish farming in urban areas. This study is a qualitative study using exploratory design aimed to prioritize these issues by applying the Analytical Hierarchy Process (AHP). The research sample is a panel of experts / a specialist consisting of nine respondents (representing the fish farmer, builder officials, decision makers, and academics) was formed to develop priorities aquaculture extension problem systematically by using AHP. There are eight main issues used in this study, where each issue consists of three to five sub issues. Methods of data analysis in this study consist of: (a) assessment / benchmarking element pairs; (b) the preparation of pairs normalized eigenvector matrix and consistency test; and (c) setting priorities for each hierarchy. This study found that implementation of environmentally friendly cultivation and preservation of ecosystems is the main priority of the criteria material / information dissemination in the city of Bogor. The development of fish farming productive and sustainable is another priority that is considered as a sub-prime criterion of material / information dissemination aquaculture. In addition, also found that the extension activities of aquaculture-based skills are the most effective strategies in urban areas such as Bogor City